Here at Vitalita, we are all about the feels! 

Well, one feeling in particular: VITALITY

You know, that super spring in your step; that electric energy that allows your body to instantly activate and your mind to be clear and focused?

We want more of that!

Who we are

Hi! We’re Sam and Georgina the founders of Vitalita Health & Fitness. We’re a husband and wife duo who are  passionate about health, wellness and feeling good.

We met in Egypt, got married in London and now call the Sunshine Coast home. ⁣Food is the bond which glues us together and laughter is the thing that stops us from killing each other. We have a shared passion for helping people feel vibrant – inside and out!

While we’ve always been active, we haven’t always been dedicated to health and wellness. Living it up in London for almost a decade, the long hours, late nights and free flowing booze took their toll. After tying the knot in 2011 and moving back to Australia, it was as if someone flicked a switch. Inspired by the sunshine, we traded pub crawls for beach walks, and cheese platters for homemade yoghurt. We haven’t looked back since and love helping others reach their full potential and feel their best selves, day in and day out.

We also have two fabulous team members: Rachael and Uale.

Find out more about Sam, Georgina, Rachael, Sheree and Uale.

Our mission 

Vitality is your natural state, and we believe you deserve a life brimming with it! So much so that we named our company Vitalità which is the Italian word for ‘vitality’.

We believe wellness is multi-faceted; it’s about so much more than just looking good, which is why you won’t find us promoting ‘bikini body’ workouts or training clients in preparation to compete.

We don’t just want you to LOOK GOOD, we want you to FEEL GOOD and MOVE WITH EASE so you can do all the things you love to do with confidence.

Let us share our passion for health, fitness + wellbeing with you!

Our values

Our core values drive our decision making and vision for the business. We:

  • are passionate about living a healthy, active life
  • believe wellness is for everyBODY and aim to make it accessible, inclusive and fun!
  • are committed to helping people achieve their health and wellness goals
  • are driven by client experience and outcomes, and always put the customer first.

We come to you!

Are you looking for support that is close by and accessible? We’ll meet you someone convenient to you! Your house, at work, or in a nearby park – you choose!

No more wasting time commuting, waiting for your turn on a machine or making yourself presentable to leave the house, we make achieving your health and wellness goals simple and attainable.

We have PT’s located in Nundah, Chermside and Bald Hills.

Don’t live in the northern suburbs of Brisbane? Don’t worry! Get in touch with our Personal Trainers today to talk about your needs.


Here’s what some of our happy clients have to say…

Sally, Mobile Personal Training

I only have accolades for Vitalita.

I’ve had a few PT’s but tend to lose interest after a few months. Given, I am generally lazy, unmotivated, plus I work long hours and travel, and I enjoy eating and drinking (too much probably) means I’m unfit, unhealthy and not a happy camper!

Since taking up PT with Vitalita, I’m fitter, faster, healthier, happier.

Maryam, Personal Training

Sam is the best personal trainer for somebody like me with a very busy and stressful lifestyle. He is very encouraging, professional, friendly and most importantly flexible. He introduces new exercises based on my level of energy and other requirements.

It’s almost a year and I have noticed a real change in my strength. I am pretty sure, I would stop going to gym without his encouragement.


We have clients across the Sunshine Coast, Brisbane CBD and northern suburbs, including:

  • Albany Creek
  • Ascot
  • Aspley
  • Bald Hills
  • Banyo
  • Boondall
  • Chermside
  • Clayfield
  • Eagle Farm
  • Fitzgibbon
  • Gordon Park
  • Grange
  • Hendra
  • Kedron
  • Lutwyche
  • New Farm
  • Newmarket
  • Newstead
  • Northgate
  • Nundah
  • Stafford
  • Taigum
  • Teneriffe
  • Wavell Heights
  • Windsor
  • Zilmere